Employee Communications Lead

Georgia Power | Atlanta, GA

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Posted Date 11/13/2017
Description

JOB SUMMARY:

The Employee Communications Lead/Content Publisher will serve as the publisher/internal communications lead and manage the development of internal content initiatives in all forms to drive employee and statehood ear engagement. The Content Publisher ensures all internal content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile and video. The successful candidate will pitch and develop interesting story ideas using strong editorial judgment.

S/he will manage the production of internal communication content across a wide range of channels, and look for ways to deliver content to employees that is engaging and useful.

JOB REQUIREMENTS:

• 4-6 years’ experience developing content for a brand

• Professional experience copywriting and editing

• Experience developing social media creative for a brand and creating video content, especially for social channels

• Knowledge of how to tell a story using words, images, or audio and an understanding of how to create content that draws an audience

• Strong understanding of best practices in SEO, mobile, video and social

• Ability to generate story ideas and develop story projects

MAJOR JOB RESPONSIBILITIES:

• Write compelling storylines that can be easily turned into content assets and delivered throughout social and digital media channels

• Provide expertise and recommendations to internal teams for best practices in print, web, and social communications

• Create content targeted to specific audiences based on their care needs that is in alignment with the editorial calendar

• Take part in editorial planning, working closely with the Internal Communications Manager, Executive and Internal Communications Director, and Client Services Communication Specialists

• Conduct periodic competitive audits

• Establish work flow for requesting, creating, editing, publishing, and retiring content

• Develop standards and best practices for content creation, distribution, and content repurposing

• Conduct ongoing usability tests to gauge content effectiveness and make recommendations based on those results

• Leverage market data as well as a cross-functional team of content experts to develop content themes/topics and execute a plan to develop the assets

• Ensure digital properties are fully compliant with the latest SEO standards, and act as a quality control filter to ensure that all content published fits this model

• Coordinate with external vendors to develop content for large-scale campaigns

• Assist with the video content strategy, development, and distribution in support of newly created content

Southern Company (NYSE: SO) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries. The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at www.southerncompany.com.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Communications & External Affairs

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Southern Company Services

Job Type: Standard

Travel (Up to...): Yes, 25 % of the Time

Work Location(s):

Southern Company Headquarters - 30 Ivan Allen Jr. Blvd. NW (30ATLANTA)

30 Ivan Allen Jr. Blvd. NW

Atlanta, 30308

Req ID: SCS2007078

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AddressAtlanta, GA